Updated: Mar 10, 2022
This educational campaign meets individuals where they are in the decision process regarding the COVID-19 vaccine.
NEW YORK, NY (February 17, 2022) — With a grant awarded by Hispanic Federation, youth organization I’RAISE Girls and Boys International designed a comprehensive campaign that encompasses educational efforts, case management services, and a research study to educate New York City families and understand the perceptions of unvaccinated individuals.
The campaign strategy includes holding online educational sessions led by social workers that allow individuals to speak about their fears and reservations on being vaccinated and provide information about the vaccine, including available resources and how to access those resources.
Other campaign strategies include school-based, youth-led initiatives, and case management services to provide parents and families with resources.
The organization’s research team will conduct a research study to better understand perceptions of unvaccinated individuals to determine future outreach efforts. To sign up or learn more about an opportunity to participate in the research study, email firstname.lastname@example.org.
I’RAISE will also share informative posts on social media and blog posts that include facts and information about the COVID-19 vaccine.
Art instructors in in-school and after school programs will engage students in grades 6-12 in creating visual and performing art pieces highlighting the vaccine.
Students will create and design art pieces during class and some projects will involve parents to complete with their children at home. Students will prepare a piece to present during the organization’s community events.
Scheduled community spaces where individuals can share their thoughts, fears, and reservations about the vaccine throughout the month of March will lead up to a virtual panel event for the community will take place on March 31.
Visit iraiseinc.org/covid-19-resources to learn more.